Maloofs Add Record Label to Empire, Pump Band “Rev Theory”

SACBEE REPORTS:

LAS VEGAS

At the Rain nightclub, go-go dancers are gyrating on platforms, flames are shooting above the crowd and the Maloof family is rolling the dice on an up-and-coming band it believes will successfully kick-start its record label.

Rev Theory is rocking at the Maloofs’ Palms resort to promote the band’s major label debut, “Light It Up.” But more significantly, the concert earlier this month marks the inaugural release from Maloof Music, a partnership between the family and Interscope Records, home to such pop stars as U2 and Gwen Stefani.

Risks come with this new territory, despite the backing of one of the world’s largest recording companies. The owners of the Sacramento Kings and Monarchs are venturing into the challenged music industry, where storied and long-established labels have seen overall revenue drop.

Read the full story here.

Tags: Sacramento

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